W is a premium fusion wear brand, which merges Indian and western sensibilities with an emphasis on distinctive design and styling. Understanding the shift of fashion requirements of women, W offers a one-stop solution for all style queries. The brand caters primarily to the work and casual wear requirements of modern Indian women who have an independent mindset. W develops new and differentiated trends in the market. Keeping pace with the ever-evolving demand of the fashion-conscious genre W explored trendy minimalist occasion wear in new and differentiated trends in the market.