We’re here to help today’s youth discover affordable little joys. MINISO is a international product retailer, offering high quality household goods, cosmetics and food at affordable prices. Founded by CEO Ye Guofu, MINISO has opened more than 4,200 stores in over 80 countries and regions since 2013, including the US, UK, Canada, Australia, Spain, UAE, India, and Mexico. A retailer delivering fun, high-quality new goods, we have a saying at MINISO that “a better life has nothing to do with the price” – and that is the mission that drives us to deliver well-made and highly-designed goods for value- and quality-conscious consumers worldwide.