Zara was one of the first fashion retailers to introduce the concept of “fast fashion” to the global market. This revolutionary idea involved Zara being able to respond to new fashion trends very quickly. At the heart of Zara’s mission lies a deep dedication to its customers. Every facet of the company, from design to distribution, revolves around anticipating and fulfilling customer needs. The phrase “to give customers what they want” indicates an acute understanding of customer preferences and fashion trends.